Ads Technique and appeals

In Critical thinking we have been learning about many common advertising techniques and how ad companies try and get your attention. We learned over 18 different techniques that ad companies use like weasel words, patriotism, and plain folks appeal. All these techniques are used to grab your attention and persuade you to think about their item and or to buy their item. One ad that grabbed my attention this week was the Geico commercial where the gecko imagines what he would do if he had the power of the infinity gauntlet. What he would do is make it so each person could save as much money as possible on insurance. With Avengers Endgame being the big hit of the month this advertisement intrigues many people while also tell you what the company is all about. This ad company use Testimonial technique to use the big movie of the year to intrigue people to think about there company when they see this movie and or think of this concept. This is one of many ways ad companies get you to make you think or use their product.
Image result for geico avengers

Comments

  1. Yuuto van Loben SelsMay 1, 2019 at 11:53 PM

    I agree with you on how effective this advertisement was for both Disney and Geico. This also pulled my attention when I was looking for advertisements for Critical Thinking. These kinds of ads where there are things that we like that are collaborating with a company makes us like the company as well. When we see these ads after we learn about ad techniques in class, it makes it easier for us to analyze them.

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  2. AnonymousMay 2, 2019 at 9:42 AM

    I agree with you on the fact that this was a smart move by Geico to use End game as a way to promote their product. I liked the fact of how you talked about what we are doing in class and related that to what you were talking about-Milo Navarrete

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